The digital transformation has many implications. Suppliers, partners, customers and other stakeholders have access to more and more data on companies, their activities and their products. With greater transparency comes increased accountability. As novel technologies unlock new possibilities, competition takes on many new dimensions.
The competitive frontier is evolving before our eyes. Scale-driven business models are finding new challenges and opportunities in a world awash in data. Knowing more and knowing better must be translated into a superior and differentiated offering to increasingly fragmented markets. The smarter and most successful companies are finding an advantage with deeper insights into markets and materials.
The winning players are tightening the feedback loop and information flow between the products that drive their operations and the consumers that drive their business. In the era of transparency, this means knowing more than everyone else. Invest in sensors and digital systems that ensure full visibility of operations from raw materials through to the finished product.
With hyperspectral imaging operators, clinicians and empirical researchers are unlocking new sources of value. The opportunity now is to map, measure and monitor objects from human tissue to geological samples to food products in such detail to unfurl cause-and-effect, minimize guesswork and find the hidden gems of value. Beyond normal, there is nuance. And the highest value opportunities are found in navigating the nuance. Invest in hyperspectral. Invest in nuance. Invest in abnormal returns.